We empower
We empower
Women remain significantly underrepresented in leadership roles. We help to empower women, men and corporations to change this dynamic!
We drive
We drive
Everyone can lose their direction, we are like your GPS helping you to quickly recalculate and redirect your career back on track.
We connect
We connect
We bridge ambitious women with forward-thinking organizations committed to transforming leadership from the inside out
WHAT DOES IT TAKE TO
be bold?
With nearly two decades of experience in leadership coaching, career development, and executive recruitment, Samra is on a mission to empower women and leaders to thrive. Her work focuses on reducing the gender gap in leadership roles by supporting individuals in advancing their careers and helping organizations drive lasting, inclusive change.
Her expertise spans global leadership development, executive coaching, and gender-focused DEI strategies. As the founder of BBold, she partners with companies to attract, develop, and retain diverse leadership talent, ensuring both people and organizations grow with purpose.
At BBold, we believe that advancing women’s leadership and embracing diversity are not just values—they are strategic imperatives for any organization aiming to innovate, inspire, and stay competitive in today’s world.
We welcome you to join us, to step up, defy the odds and help us to set up a new standard!
BBold and take action!
- Samra Chekroun
WHAT DRIVES ME ?
Due to a major event that happened in my life at the age of 9, I quickly understood the importance for Women to be financially independent. I truly believe that work and money are 2 crucial elements for women to be able to make a conscious choice without being under the control of anything or anyone.
This freedom and independence is only possible if we feel safe and secure emotionally and financially. Therefore, I decided to take a stand to support Women in their journey. My work aims to improve women's confidence and self-promotion skills by carving out their values & strengths and equipping them to communicate & network better.
To have a better results, my approach is to work with:
Corporations: By Facilitating workshops that empower women and underrepresented group to be more visible within the workplace. My main goal is to improve the talent attraction and retention.
Women: By coaching and supporting women in their career advancement and reenforcing their confidence, developing their self-promotion skills to take the place they truly deserve.
MY MINDSET
Change doesn’t wait, and neither should you.
If you're ready to rise, I'll help you move with purpose and power.
our
Mission
our
BBold’s mission is to primarily assist women who are seeking to develop their careers by utilizing self-perception, strategic thinking and self-positioning. This leads to personal advancement and ultimately the creation of a fairer and more balanced playing field among their male colleagues.
our
Vision
our
Vision
BBold’s vision is to create Switzerland’s first career and corporate consultancy which focuses on the promotion of woman’s leadership and development within the workplace.
our
Foundation
BBold will donate 2% of its net profit to support causes associated with women and children who struggle daily to fulfil their basic needs.
our
Foundation
OUR TEAM
Samra chekroun
Founder / CEO
Samra is a business professional with over a decade of experience in talent acquisition and account management, supporting both large global companies and individuals undergoing organizational change.
She is certified in NLP (Neuro-linguistic programming) and has a proven track record providing advice and assistance in career development. She is passionate about helping individuals and devoted to empowering people to reach their full potential.
clint bauld
Board Advisor
Clint has extensive international business experience amassed whilst working in Europe for 3 major Fortune 500 companies and a number of smaller startup companies. He holds degrees in both psychology and international relations, is an Australian citizen and has now lived and worked in Switzerland for over 15 years.
His primary role at BBold will be to strategically advise the management team.
PARTNERS
Marie-philippe Vanheems
Founder of ILOVEOPEX
As a mechanical engineer with 17 years of international experience in top-tier companies (Avery Dennison, Nestlé, Dentsply Sirona, Carlsberg), She helps conscious leaders to transform their businesses in a 4.0 world.
All these years, she has been a quite “masculine” leader and realized 2 years ago the importance of inclusive leadership. Her superpower: unleashing yours. So get ready to dare and shake up your routine
Silvio Riva
Career Strategist Partner
